Light the people

by cin_1986_devs

Articolo in evidenza, Formato speciale, News

January 2020

LIGHT THE PEOPLE

Light The People is a photography project to investigate and reveal the bonds that people develop with their Cuboluce. No ordinary lamp, Cuboluce is a veritable masterpiece of lighting design.

The individuals who took part in this project come from all the different sectors of the creative disciplines: each in his or her own way, their black and white shots give us an insight into their relationships with this timeless lamp, which encapsulates quality, technique and innovation.

Cini&Nils entrusted the photographer Federico Villa with the task of capturing for posterity these spontaneous, sometimes intimate, sometimes playful and sometimes theatrical relationships with this fantastic little object.

Cristina Morozzi

“It is light that gives a place its tone, expressing its empathy and making it unforgettable. When I was interviewing him for the design magazine Modo back at the end of the eighties, the well-known director of photography Giuseppe Rotunno explained that “when people are afraid of the going to the movies, it is always associated with a fear of the dark. Violent things happen in the shadows”, concluding: “all you have to do to make cities safer is illuminate them better”. I have my own personal list of places whose light makes them special: I think of the sunlight at 1.00 p.m. in extreme locations, like Otranto, Italy’s easternmost city, or Belem, the westernmost point on the European mainland, where it makes every outline stand out with clarity and gives the impression that the sea is almost solid, like a precious stone. Or the light at the zenith in Normandy, which makes the horizons blur like a watercolour, while the hot midday light in India gives landscapes the density of tempera drawings and the desert of the Australian outback at the same time of day is as thick as a pasty oil painting. At the other extreme I think of the almost liquid nocturnal shadows of the alleyways of Tokyo, illuminated by lanterns made of damp, porous washi paper.”

Cristina Morozzi
Giornalista di design, curatrice, scrittrice e critica

Helen Nonini

“You can only see the light in others if you decide to throw light on your search for truth within yourself.”

Helen Nonini
Brand advisor

Stefano Senardi

“As the Italian pop group Dik Dik sang in Senza luce “han spento già la luce, sono rimasto solo io e mi sento mal di mare…| they switched the light off and I was left alone, I was feeling kinda seasick…”

Stefano Senardi
Record producer

Simonetta Fiorio

“There’s a crack in everything:
that’s how the light gets in.”
Leonard Cohen

Simonetta Fiorio
Central editor in chief Interni

Stefano Maffei

“The ligh projetcs the shadow that designs
things. From a box comes out a world.”

Stefano Maffei
Full Professor, Scuola del Design , Politecnico di Milano

Paola Maugeri

“Choosing the light means to have at heart
the own life and, in a society that speculates
on our insecurity, is the most revolutionary act.”

Paola Maugeri
Writer, dj and podcaster

Mia Pizzi

Managing Director Abitare

Riccardo Casiraghi & Stefano Paleari

“The light, for us, is always synonymous with desire
to do, rebirth and positivity! “

Riccardo Casiraghi & Stefano Paleari (Gnam Box)
Food influencer

Francesca Molteni

“There are times when light is not just the amount of lux: light is sometimes the whole sky that comes crashing
down into the room.”
Ettore Sottsass

Francesca Molteni
Film Director

Maria Cristina Didero

“Light was the first word I learned after ‘mamma’.”

Maria Cristina Didero
Design journalist and independent curator

Giancarlo Leone

“The Cube constitutes a material presence of light in my study.”

Giancarlo Leone
Architect

Reverie

“In a blind time I’ve dreamt of starting to breathe
the light with my mouth open together
with new shadows and roses…”

Reverie
Artist

Olimpia Zagnoli

Illustrator

Marco Nereo Rotelli

“Every light has its own shadow zone in which
the most intense messages pass.”

Marco Nereo Rotelli
Artist

Annalisa Rosso

“Cuboluce was the lamp on my nightstand when I was a little girl. I hadn’t thought about it any more for such a long time. Holding my old light-in-a-box in my hand again certainly brought back memories. It made me forge a bond between an intimate childhood memory and my adult awareness that the piece has become a design icon. To some extent, it was an exercise in reviving my memory and reexperiencing a happy childhood moment.”

Annalisa Rosso
Design journalist and independent curator

Gianluca De Angelis

Comedian

Paola Manfrin

Creative director

Alessio de Navasques

Curator and author

Gilles Massé

“Light is like an energy mirror of our thoughts,
translating our vision in beauty, reality into dreams.”

Gilles Massé
Design Curator WallpaperSTORE

Vasiliki Pierrakea

Restaurateur

Chiara Alessi

“We brought the light into a class of threeyear-old children. Their amazement at the magic of the light came before every question. It confirmed the sheer magic of light, more than any answer.”

Chiara Alessi
Design journalist and curator

Vittorio Venezia

Architect

Angelica Frullini

Designer

Annamaria Sbisà

“Low and well-calibrated, the light is enough so that you can get lost in the dark. If it comes out of a box by magic,
it works better.”

Annamaria Sbisà
Design journalist

Marcello Pirovano

“Light can’t exist without shadow. Both are mother and daughter at the same time, generating mutually in a continuous loop of contrasts.”

Marcello Pirovano
Designer

Laura Traldi

Journalist

Martina Gamboni

“Edith Wharton once said “There are two ways of spreading light: to be the candle or the mirror that reflects it” – …then came Cuboluce…”

Martina Gamboni
Communication professional

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